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March 28, 2018 by Remarkable Leadership Podcast Team 2 Comments

Connecting Your Company Culture with Your Brand with Denise Lee Yohn – #94

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Organizational culture is almost becoming cliché. Yet, culture is vital to both employee and customer experiences. Brand expert Denise Lee Yohn and author of Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies shares insight to building a culture unique to you and aligning that culture with your brand. You need to connect the internal view (what it’s like to work here) with the external view (how people see you).

Organizational culture is almost becoming cliché. Yet, culture is vital to both employee and customer experiences. Brand expert Denise Lee Yohn and author of Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies shares insight to building a culture unique to you and aligning that culture with your brand. You need to connect the internal view (what it’s like to work here) with the external view (how people see you).

In this episode, Kevin and Denise discuss:

  • Lessons to create fusion at any level.
  • Brand types.
  • Artifacts and rituals.

The fastest way to lose customer trust is to not be what you say and not do what you say.

Remarkable Dialogue

Ask yourself: What kind of experience am I creating for my employees?

Leave your answer in the comments below.

Additional Leadership Resources

  • Book Recommendations:
    • Finding My Virginity: The New Autobiography by Richard Branson
  • Learn more about Denise Lee Yohn.
  • Follow Denise on Twitter.
  • Buy a copy of Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies
  • Get our free report: The Secrets of Becoming a Remarkable Leader
  • Sign up for our free video training series, 13 Days to Remarkable Leadership.
  • Get your free copy of my inspiring e-book, 101 Ways to Unleash Your Potential.

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Filed Under: Creating Team and Organizational Culture, Uncategorized

Comments

  1. branding company singapore says

    March 6, 2019 at 1:25 am

    Love your podcasts, very motivating. I’ll keep these tips in mind. Thanks!

    Reply
  2. personal branding workshop says

    March 7, 2019 at 1:38 am

    This one help a lot. Thank you so much.

    Reply

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Hosted By Kevin Eikenberry

Kevin Eikenberry is the Chief Potential Officer of the Kevin Eikenberry Group, a world expert on leadership development, best-selling author, sought-after speaker, popular blogger, husband and dad, a fan of Purdue athletics and antique tractors (especially John Deere’s).

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