Creating a Decision Sprint with Atif Rafiq

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Growth and new ideas come with questions and unknowns. Does your team rush to judgment or just start working? Atif Rafiq joins Kevin to discuss the importance of dealing with unknowns in a productive way. He introduces the concept of decision sprints, a methodology to move from idea to recommendation and decision points. He also emphasizes the significance of workflows in defining company culture and offers advice on implementing decision sprints at the team level.

Meet Atif

Name: Atif Rafiq
Atif's Story: Atif Rafiq has blazed trails in Silicon Valley and the Fortune 500 for over 25 years. After rising through digital native companies like Amazon, Yahoo!, and AOL, Atif held C-suite roles at McDonald’s, Volvo, and MGM Resorts. He oversaw thousands of employees as a global P&L, transformation, and innovation leader. Rafiq was the first Chief Digital Officer in the history of the Fortune 500, a pioneering role he held at McDonalds, and he rose to the president level in the Fortune 300.
He currently sits on the Boards of Flutter / Fanduel ($25bn public company); Clearcover (a fintech provider, ranked on the Fast 500); and KINS Capital ($300mm SPAC). Previously, he’s served on the client council for Snapchat (SNAP), as advisor to Slack (acquired by Salesforce for $20bn), and national board member of Defy Ventures (non-profit serving the formerly incarcerated).

This episode is brought to you by...

The Long-Distance Team. Remote leadership experts, Kevin Eikenberry and Wayne Turmel, help leaders navigate the new world of remote and hybrid teams to design the culture they desire for their teams and organizations in their new book!

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Book Recommendations

Decision Sprint: The New Way to Innovate into the Unknown and Move from Strategy to Action by Atif Rafiq
Happy at Any Cost: The Revolutionary Vision and Fatal Quest of Zappos CEO Tony Hsieh by Kirsten Grind, Katherine Sayre

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