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September 20, 2016 by Remarkable Leadership Podcast Team Leave a Comment

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Why are some brands and people more captivating and memorable than others? In a distracted, overcrowded world, how do some leaders break through the noise to influence behavior, beliefs, and buying decisions? In today’s episode of The Remarkable Leadership podcast, I'm joined by world-class branding expert, researcher, and bestselling author, of "Fascinate: Your 7 Triggers to Persuasion and Captivation," Sally Hogshead, as we explore the "Fascination Advantage," and its application in entrepreneurship and leadership. If you've ever wondered how the world sees YOU, you won't want to miss this exciting episode, as we learn how measuring our fascination factors can help us become better leaders.

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Hosted By Kevin Eikenberry

Kevin Eikenberry is the Chief Potential Officer of the Kevin Eikenberry Group, a world expert on leadership development, best-selling author, sought-after speaker, popular blogger, husband and dad, a fan of Purdue athletics and antique tractors (especially John Deere’s).

Other Podcasts from The Kevin Eikenberry Group

Talk Like a Leader
Long-Distance Worklife

About The Kevin Eikenberry Group

Remarkable Leadership is a production of the learning-obsessed team at The Kevin Eikenberry Group, an Indianapolis-based organization dedicated to helping leaders make a bigger difference in their world.

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