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Lessons for Marketing (and Change) Leaders with Thomas Barta – #51

Thomas Barta on The Remarkable Leadership Podcast

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 When it comes to leading an organization or a team, you need to be relevant. Thomas Barta, former McKinsey partner and senior marketer chats with Kevin about his recent book, The 12 Powers of a Marketing Leader. Thomas and his co-author, Patrick Barwise, conducted the largest ever global study of marketing leadership to answer the question: what makes an effective and successful marketing leader? This discussion and lessons learned can be applied regardless of your role in an organization.

When it comes to leading an organization or a team, you need to be relevant. Thomas Barta, former McKinsey partner and senior marketer chats with Kevin about his recent book, The 12 Powers of a Marketing Leader. Thomas and his co-author, Patrick Barwise, conducted the largest ever global study of marketing leadership to answer the question: what makes an effective and successful marketing leader? This discussion and lessons learned can be applied regardless of your role in an organization.

In this episode, Kevin and Thomas discuss:

  • The Power Gap.
  • Results of the research on over 1,200 marketing leaders and more than 67,000 existing 360-degree assessments of both marketing and non-marketing business leaders.
  • The Value Creation Zone

Listen. Decide. Communicate.
– Thomas Barta

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