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February 19, 2020 by Remarkable Leadership Podcast Team Leave a Comment

Business Experimentation and Innovation with Stefan Thomke – #201

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An episode of The Remarkable Leadership Podcast with Stefan Thomke. Episode title is Business Experimentation and Innovation with Stefan Thomke.

Four-hundred years ago Francis Bacon presented the scientific method, where the workhorse is the experiment. Now is the time we move experimentation beyond an engineering process. We need to think about it as a corporate discipline. Kevin is joined by Stefan Thomke to discuss his latest book, Experimentation Works: The Surprising Power of Business Experiments. Leaders face uncertainty throughout their organizations. This includes the rollout of new products to customer satisfaction to marketing. They need to move past their prejudice, bias, and observations and test against reality for greater success. Stefan shares examples of large-scale experiments and why he thinks this should be mainstream in all businesses.

In this episode, Stefan discusses 1. Business experimentation and examples. 2. Myths of experimentation. 3. Cause and effect.

Quote Image: Experimentation…fundamentally, it’s all about resolving uncertainty. Said by Stefan Thomke

Remarkable Dialogue

Ask yourself: What can you test?

Leave your answer in the comments below.

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Additional Leadership Resources

  • Book Recommendations:
    • Experimentation Works: The Surprising Power of Business Experiments by Stefan H. Thomke
    • Thinking, Fast and Slow by Daniel Kahneman
  • Connect with Stefan Thomke:
  • Website | LinkedIn

  • Related Podcast Episodes:
    • Cracking Complexity with David Benjamin.
    • The Disruption Mindset with Charlene Li.
    • Leading Large-Scale Change with Bill Schaninger.

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Hosted By Kevin Eikenberry

Kevin Eikenberry is the Chief Potential Officer of the Kevin Eikenberry Group, a world expert on leadership development, best-selling author, sought-after speaker, popular blogger, husband and dad, a fan of Purdue athletics and antique tractors (especially John Deere’s).

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