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Creating Culture – Lessons from Chick-fil-A with Steve Robinson – #175

Steve Robinson, author of Covert Cows and Chick-fil-A

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Steve Robinson was integral to the Chick-fil-A marketing team for 34 years. He was there for the beginning of the brand we know today, including the Eat Mor Chikin campaign and the decision to stay closed on Sundays. Steve joins Kevin to discuss his new book, <a href="https://amzn.to/2XgpY8d" target="_blank" rel="noopener noreferrer"><em>Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand</em></a>. He shares stories and examples that demonstrate the culture at Chick-fil-A. Steve acknowledges that the company wasn’t an overnight success and leadership was motivated by making an impact. The culture was not a bunch of words on paper, but the values and priorities of the organization and the trust in all the employees to empower them to grow the business.

Steve Robinson was integral to the Chick-fil-A marketing team for 34 years. He was there for the beginning of the brand we know today, including the Eat Mor Chikin campaign and the decision to stay closed on Sundays. Steve joins Kevin to discuss his new book, Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand. He shares stories and examples that demonstrate the culture at Chick-fil-A. Steve acknowledges that the company wasn’t an overnight success and leadership was motivated by making an impact. The culture was not a bunch of words on paper, but the values and priorities of the organization and the trust in all the employees to empower them to grow the business.

In this episode, Steve shares:
1. Stories surrounding the culture.
2. The origin of “My Pleasure”.

Quote Image: Culture is the soil from which you can either build a great brand. Or culture can actually be the soil that undermines your ability to build a great brand. Said by Steve Robinson.

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