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WHATEVER. When we use this word to answer a question, we aren't deciding or, we are passing the buck. Richard Moran believes that when we use the word Whatever we may feel helpless or lack control, and we surrender. Often, we have more control than we think. So, when we make decisions, both the big and the small ones that seem insignificant, we need to be intentional. The action we take follows the intent.

Key Points

  • Richard Moran shares his research on trends about the word Whatever and how it relates to decision-making. 
  • He discusses how Whatever can impact leadership by creating a culture of indifference.

Meet Richard

  • Name: Richard Moran
  • His Story: Richard Moran is the author of Never Say Whatever: How Small Decisions Make a Big Difference. He is a Silicon Valley-based business leader, workplace pundit, bestselling author, venture capitalist, former CEO, and college president. He is best known for his series of humorous business books beginning with the bestselling, Never Confuse a Memo with Reality, and is credited with starting the genre of “Business Bullet Books.”
  • Worth Mentioning: Richard Moran holds a Ph.D. in organizational behavior, but his work is not academic. Research is important and he believes what is just as critical are the observations one can make by being in the trenches of business. His observations are candid, humorous, and true. His body of work includes 10 books about using commonsense in business. He is the host of the CBS syndicated radio program, “In the Workplace.” Rich has appeared on CNN, NPR, and most major media outlets.

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