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What if the way we’ve always led is no longer enough for the world we’re leading in now? In this episode, Kevin talks with Claire Brumby about why leaders need to “forget normal” and embrace a more human and intuitive approach to leadership. Claire introduces her MAGIC framework—mindset, awakening, gumption, intuition, and charisma. She explains how each element helps leaders reconnect with who they are, challenge limiting beliefs, take meaningful action, listen to their inner wisdom, and show up with authentic confidence. Kevin and Claire discuss why mindset is the foundation for growth, how self-compassion helps leaders better understand others, and why intuition is not “woo-woo” but a practical leadership advantage when paired with strategy.

Listen For

00:00 Introduction
01:43 Meet Claire Brumby
03:04 Why Claire Wrote Forget Normal, I Want Magic
04:39 Why Leadership Needs a New Framework
06:11 What MAGIC Means
07:14 Why the Five MAGIC Pillars Matter
10:53 Charisma as a Learnable Skill
14:22 Mindset and Limiting Beliefs
18:11 Sacred Self-Compassion and Awakening
20:22 Balancing Intuition and Strategy
25:12 Bringing MAGIC Into Organizations
26:34 What Claire Is Reading
27:09 Where to Learn More About Claire
29:06 Closing

View Full Transcript

00:00:09:04 - 00:00:31:05
Kevin Eikenberry
You can be more and you can do more, and you can be more of who you truly are. And you can help your team members to do all of that, too. And all of you, therefore, can have a greater impact. Sounds pretty good, right? Well, to do that, you have to be able to forget normal. According to our guest today, more specifically, she says you need to employ some magic.

00:00:31:06 - 00:00:52:07
Kevin Eikenberry
And I've got no stick and I've got no potions. But we're going to talk about some magic. That's what we're going to talk about today. Welcome to another episode of the Remarkable Leadership Podcast, where we are helping organizations and their leaders grow and lead more effectively so they can make a bigger difference across their teams, communities and the world.

00:00:52:13 - 00:01:14:23
Kevin Eikenberry
If this is you, if you want to lead better and help the leaders in your organization do the same, then please accept my gift of an action guide. Summary. Summarizing the key individual and organizational next steps. From all of my guests in 2025 to get that free action guide, just go to remarkable podcast.com/action guide. One word action guide.

00:01:15:06 - 00:01:43:01
Kevin Eikenberry
If you are listening to this podcast, you could have joined us live or you can't go back for this one. But as we're doing them, we do them live first. And like in this case, about two months plus earlier. So if you want to get earlier access to this information, if you want to join us in a live setting in a video setting, you can find out when they're happening and how to get involved by going to our Facebook or LinkedIn groups.

00:01:43:03 - 00:02:09:10
Kevin Eikenberry
Two of the places where these simulcast just go to remarkable podcast.com/facebook or remarkable podcast.com/linkedin. And you'll be set to go. With that I'm going to bring in my guest and there she is. Her name is Clare Brumby, and she is an internationally respected keynote speaker and award winning entrepreneur, leadership coach and trainer, and an author.

00:02:09:12 - 00:02:43:10
Kevin Eikenberry
She helps organizations and ambitious leaders like all of you, unlock confidence, clarity, and high performance in a rapidly changing world. She founded a healthy snacking f m c g brand starting at a kitchen table. That became a multi award winning brand that was pitched on the BBC's Dragon's Den. She is the creator of the Magic framework, a modern leadership model, designed to help move beyond outdated control and ways of working and lead with more courage, connection and intuition alongside strategy.

00:02:43:14 - 00:02:58:19
Kevin Eikenberry
She is a trained leadership coach and NLP practitioner, and the author of two books, The Winning Mix and her new book, Forgetting Normal I Want Magic and we're going to talk about that today. Claire, welcome.

00:02:58:21 - 00:03:04:16
Claire Brumby
Thank you. What a fantastic introduction. Thank you so much, Kevin. I'm really looking forward to this. Thank you.

00:03:04:18 - 00:03:25:08
Kevin Eikenberry
I just read what your mom sent me. I'm just teasing. I look what you sent me and changed it just a little bit. But I'm so glad that you're here. Let's start. Let's start here. We promised magic. So we'll get to that word in a minute. But first, why. Why did you write the book?

00:03:26:01 - 00:04:03:20
Claire Brumby
I wrote the book because. So. So start from the beginning. The book was ruminating around for approximately two years. And so I go all over speaking so, you know, speak to a lot of leaders. I speak to a lot of organizations and on stages. And obviously when I get the brief of what they wanted me to change within their organization or what they wanted me to, you know, have an impact with, obviously, I was gathering all this data and all this information, so I was getting real time knowledge of what was going on and what organizations when needed, and combining that with what I knew myself from the journey that I've been on.

00:04:03:20 - 00:04:23:06
Claire Brumby
I was thinking, right, there's a real need for the new the new normal coming through and it's been accelerated has such a case, particularly since the pandemic. And so I've been writing it and like I say, ruminating around it for a couple of years. And I said, well, do you know what the time is right now? It just felt, again, my intuition was coming through.

00:04:23:07 - 00:04:38:17
Claire Brumby
I thought, it's the right time now. And I just I do feel it's the right time for this. So that's why I wrote the book. I wrote the book because I know it's it's really needed in organizations. It's really needed for these leaders. So that's why I wrote the book.

00:04:39:01 - 00:04:53:03
Kevin Eikenberry
That's a good reason. So what's the big idea? If I force you to take, the book and say, what's the big idea that will summarize it, but we'll also encourage people to say, hey, I need a copy.

00:04:53:05 - 00:05:18:06
Claire Brumby
So the big idea is the goalposts have moved with leadership, and we're leading still in an outdated way. We're leading in an outdated way. And the world's changed, but their ways of operating haven't caught up with the new change. So the big idea is you need this book to understand how to, you know, incorporate the new rules as they're called in the book, the Five Rules of Leadership into this Changing world.

00:05:18:06 - 00:05:44:15
Claire Brumby
Because if we keep operating in the old way, we're going to continue getting more burn out. We're going to continue having less engagement in organizations. We're going to continue having, losses, you know, from every aspect, you know, cultures are getting destroyed and so much is, is, is in, in desperate need. So the big idea is the new model, the new framework is for where we're heading into is a is a is a world as a whole.

00:05:44:16 - 00:05:54:04
Claire Brumby
And I you know, organizations in the world. Big idea is we need this new framework to come through because we're in desperate need of something new.

00:05:54:06 - 00:06:11:03
Kevin Eikenberry
If the world is changing and we're not, then some. There's going to be some disconnect for sure. Right? And I think a lot of people are feeling it. Organizations are feeling it. And economies are feeling it in some ways, and but I want to keep us down kind of at the leader level today, which is really where you're writing this.

00:06:11:05 - 00:06:28:23
Kevin Eikenberry
And so I've, I've said it, I teased it in the open, it's in the title of the book. And so finally we're going to get to that big old word magic. It's all in caps. You're going to tell us why it's all in caps in a second. But, what do you mean by magic?

00:06:29:00 - 00:07:02:11
Claire Brumby
So we know that leadership loves a framework, and we know is a real great way to get this understanding. It's a short, sharp word that we can work with. And so the reason it's called magic is because magic is mindset awakening, gumption, intuition and charisma. And so when we work with all of those pillars and we build on them as we can do as leaders, this self led human that we are, we can then transform at the end of it.

00:07:02:11 - 00:07:14:15
Claire Brumby
That's where the magic happens, because we've gone through the magic framework and we can implement that as leaders, as humans, as self lit, like leaders. You know, this leadership piece and within our organizations. So that's the magic.

00:07:14:17 - 00:07:38:07
Kevin Eikenberry
And we're going to talk about that magic. Obviously I've already promised that. And that's where we're going to head in this conversation. But one more minute before we go there clear. And and we won't obviously be able to talk about everything in the book. It's not my intention to do that. But I do want to know. Why why does this formula, why do these five pillars matter?

00:07:38:09 - 00:07:52:08
Kevin Eikenberry
Like how will they ultimately make a difference? Like we've been talking about how the world is changing and all that. Like at a high level, how does this framework become the framework for that change?

00:07:52:10 - 00:08:18:12
Claire Brumby
Because it strips away all the noise, it strips away everything on the periphery. And what it does, it brings each leader, each manager, each human back into themselves. We come back to who we are. We start with our mindset. So have we got any any like limiting beliefs that we've gathered along the way? Have we got anything going on that's not really true to form right now.

00:08:18:13 - 00:08:33:15
Claire Brumby
And then we look at the awakened. So once we've we've bottomed everything out from a mindset level, we then go into the awakening and then we look at ourselves, are we leading the right way for ourselves? Are we in alignment? Are we congruent to our values and our beliefs? And then when we bottom that out, we then go to the gumption.

00:08:33:15 - 00:08:46:21
Claire Brumby
This is the take action piece within within being a leader. So this is speaking our truth. This is taking the action. This is, you know, gumption for the for your viewers who maybe don't know what that word is. It's a very, you know, sorry.

00:08:46:21 - 00:08:57:04
Kevin Eikenberry
For that word because it's not used on this side of the ocean. This is on your side of the ocean. But I do love this word. It was a word my dad used all the time.

00:08:57:06 - 00:09:19:07
Claire Brumby
Oh, really? I love it. Honestly, I I'm, I'm like, let's, you know, bring back the gumption movement because we need it, right? We need more leaders, you know, really being honest, you know, taking the action. This is what I want to say. I'm not just going to shrink back and keep my mouth shut because the whole organization said this or done this, however long, even when it's the wrong way to go.

00:09:19:10 - 00:09:42:23
Claire Brumby
So when we've got our mindset in check and we've got our waiting and our values, our beliefs and everything, then we've got the gumption to take the action, the gumption to speak our mind, the gumption to do what's right. But then we need to dial in to our intuition. And I think this is the thing that is the differentiating piece in this new AI world that we are now undeniably in, and we need to dial up the human.

00:09:43:05 - 00:10:20:18
Claire Brumby
We need to be more human. And bringing this intuitive piece into our leadership skills and our style is is the cutting edge. It really is. And then we need this charisma and this confidence to actually do all the things, that we've built along the journey. And so charisma is, is been about, you know, it's been I think charisma has this reputation or it's had a false narrative that this is about being loud and brash or, you know, trying to convince people of something that's not really, true or, you know, but it's not.

00:10:20:18 - 00:10:46:04
Claire Brumby
Charisma is being this person who knows who they are. Thereby you've gone through the framework, you know who you are, you can lead in that way, and then people are going to follow you. They're going to buy into you as a leader. And then we're going to have more organizations who can then implement their cultures and implement, just what they say they're going to do if we're not charismatic and we haven't got this confidence.

00:10:46:12 - 00:10:53:02
Claire Brumby
So this is the big idea and this is why people need it. Because this is the transformation piece, the magic framework.

00:10:53:04 - 00:11:10:10
Kevin Eikenberry
So let's talk about, you know, we should do them in order, I suppose, but I'm not going to. We're talking about charisma, so I'm gonna stay here for a second, because in your definition, there are three words that come out for me. So actually, actually, before I do that, let me say something else. I'm a big believer there's research that says this, that charisma isn't genetic.

00:11:10:10 - 00:11:27:19
Kevin Eikenberry
It's not like some people got the magic, sorry, the magic thing called charisma and others didn't. But that rather it's a set of skills and behaviors. And if it's a skill in behavior, we can learn it. And in your definition, there are three words that come out. And so I'll highlight those three words for me. Come out and then you can talk about it.

00:11:28:14 - 00:11:45:17
Kevin Eikenberry
Energy presence and authenticity. Those are the three words that I use when I talk about it. They were all three in your two sentence definition. So talk about it at a personal level a little bit more, if you would.

00:11:45:19 - 00:12:14:19
Claire Brumby
So I think the presence piece that you've mentioned there is so underrated. But we can all all of the three attributes that you just spoken about, we can absolutely work on them all. But I think this presence piece, when we are actually with somebody listening intently, actively listening, honing in on what's going on with what they're saying, what they're not quite saying, the body language will make them feel heard saying, listen to all of these things.

00:12:14:21 - 00:12:39:21
Claire Brumby
This is what a charismatic person does because they are interested. And when they display that interest, guess what? The person that they're working with, the person that they're leading the the the interaction that they're having has got a completely different outcome or chance of a different outcome because of what we brought to it. And then this energy piece, you know, one of the one of the principles within the charisma role is passion is contagious.

00:12:39:23 - 00:13:03:09
Claire Brumby
And, I coined that phrase from my first book, where I have these things called diamonds and Passion is contagious is what I call my empty one diamond. And I learned quickly when I was on the market, still selling crisps, that if I wasn't passionate and if I wasn't really engaging, and if I wasn't in the moment.

00:13:03:15 - 00:13:24:14
Claire Brumby
As a market trader stood selling the crisps and conveying this passion, then I wasn't going to get the crisps sold. And so that's where this piece comes from in this charisma piece about the energy. Like it's a, you know, when I'm on stage speaking, it's this energy piece that comes through. We, we, you know, we have to and that is a willful choice.

00:13:24:14 - 00:13:54:21
Claire Brumby
Just as you said, we can learn to be charismatic. It's about bringing our full self there. It's about leading into this, bringing this energy being present and in the moment. And so you're absolutely correct. It is all learned skills and and it's I remember reading about many, many, many years ago about charisma and, and because I had the belief that charisma meant you had to be loud and brassy shouty, and you either had it or you didn't say with confidence, a lot of people are like, what you made confident.

00:13:54:21 - 00:14:04:03
Claire Brumby
Oh, you know, no, it's a skill we can learn. And the charisma piece is just the same. So, yeah, we're on the same page for sure. Like Kevin.

00:14:04:13 - 00:14:15:16
Kevin Eikenberry
There's a fabulous book, and I'm not going to be able to tell you all, the the author. But the book is called the Charisma myth. It's either the charisma myth or the myth of charisma. Either way, we'll have.

00:14:15:16 - 00:14:18:22
Claire Brumby
I think that is the one I. That is the one that. Yeah.

00:14:19:00 - 00:14:20:09
Kevin Eikenberry
I'm guessing it's the charisma.

00:14:20:11 - 00:14:22:04
Claire Brumby
I'm sure it's the charisma. Yeah.

00:14:22:06 - 00:14:45:03
Kevin Eikenberry
We will have. I'm making a note. We'll have it in the show notes, everybody. And given that I want to go back to where we started, there's a reason why charisma is last. Because it builds on the other four. And, I want to go back to the first one because I'm a big fan, and I'm going to guess we're gonna end up spending all of our time on two of the four, one of which I'm a huge fan of, and one of which I know you're a huge fan of.

00:14:45:03 - 00:15:16:03
Kevin Eikenberry
And I'm a big fan of mindset. Mindset matters in so many ways, at such a profound level. And you said you said something about limiting beliefs. And I think that, we need to spend a couple minutes there. And here's why. Because some of you that are listening don't have as many of them, but need to be reminded that a lot of people you work with do.

00:15:16:05 - 00:15:40:09
Kevin Eikenberry
And some of you who are listening do have them and are sort of trying to work around them. You're trying to sort of skirt around them. And so, I think everyone within the sound of my voice needs to hear a little bit about limiting beliefs, either for yourself or for your, for others. So clear with that opening.

00:15:40:11 - 00:15:46:02
Kevin Eikenberry
Talk about that mindset a little bit, because it's so very important.

00:15:46:04 - 00:16:14:03
Claire Brumby
So as you've said, the mindset is the core to everything. And I think I think we do all need reminding, especially as leaders, because we can we can fall into a narrative of, I can't do that. That's too hard. I tried that before and I failed. And so we can have this program and running on our mind, you know, on autopilot, particularly if we've been in a role for an element of time, whereby if something didn't work one time, we can then say it didn't work another time.

00:16:14:03 - 00:16:37:00
Claire Brumby
So another, another one of my diamonds is, positive disruption and innovation is your best chance of success. Now that can be worked in a tangible way in the context that I shared originally when I wrote my first book, in terms of, launching a product, but we can also apply it to our mind. Positive disruption. Innovation is your best chance of success.

00:16:37:00 - 00:16:59:21
Claire Brumby
So we can interrupt our thought patterns and we can reframe certain things in our brains that are going on, and we don't have to listen to every single thought that comes whizzing through our mind is whether we choose to attach to it or not. And we all need this reminder because we can all get, you know, why didn't to our comfort zones we can all get like I say, no, no, no.

00:16:59:21 - 00:17:22:21
Claire Brumby
And at times I speak and and people have like, well, we've tried that before and it didn't work. Yeah. But the marketplace was different. The team was different. They the circumstance was different. Right. Exactly. So it's like, don't get fixed in this place where it didn't work, so it won't work or I failed. No you didn't. It wasn't that something was not quite right perhaps.

00:17:22:22 - 00:17:49:07
Claire Brumby
And it just didn't land a specific time. So let's keep refreshing our mind. Let's keep refreshing these thoughts, these patterns, these behaviors. And the limiting belief that I'm not I'm not fit for management. I'm not a good leader just because something didn't maybe work out. One time you tried one thing. That's not the case. So mindset work, I think, is something that we all need to be working on all the time.

00:17:49:07 - 00:18:11:09
Claire Brumby
Because as you just said, the world is changing and it's changing at speed. And so we can't be fixed with our mindset. So that's why mindset is the foundational pillar, because we start and it's like excavating, you know, like we're digging in deep and we're getting in and we're sorting things out at the roots to then build the solid foundation on as we get to the charisma.

00:18:11:11 - 00:18:34:05
Kevin Eikenberry
You talked about the A and magic being awakening. And one of the sections in that that I thought was, really helpful. And it actually ties to what you just were talking about. And that's this idea of compassion. But you didn't didn't call it compassion, or you're not even self-compassion, but you call it sacred self-compassion. How does that connect?

00:18:34:05 - 00:18:42:12
Kevin Eikenberry
Why does that? Why is that part of the magic that we can create to get out of normal?

00:18:42:14 - 00:19:19:01
Claire Brumby
Because we have to really meet ourselves. We have to really meet ourselves. All aspects of ourselves and understand ourselves. Because without we doing that, how on earth can we expect to meet somebody else where they're at or understand what they're coming from, or sorry, where they're coming from, or what's going on for them? And I think unless we really do dive into what are my values, what are my beliefs, what is my mindset telling me I'm really be wide awake to the leader that I am.

00:19:19:02 - 00:19:38:11
Claire Brumby
Remember, this is the self leadership piece again. And so we need to dig deep into this. Otherwise we're just going to be running on someone else's rules, run into somebody else's show, and not really having met ourselves where we are. And that's what I, that's what I'm really talking about there. Because then we can inspire. Because we're we're like, we're a clean vessel.

00:19:38:11 - 00:20:02:01
Claire Brumby
Then do you know if we don't do all of this for ourselves and truly and that's why it is sacred self-compassion. Because it's like own the shadows, own the shadows, visit the shadows, work on the shadows. Make yourself. Because then we can do the same. And then and then this is where people sense. And this is when I talk about later on in the book about this authenticity piece.

00:20:02:06 - 00:20:22:03
Claire Brumby
Because if we're not, we're not really being true to who we are and showing up in that way. People can sense it a mile off, more so now than I think they ever did, because we're exhausted, right? And and we don't we haven't got time for this facade. Do you know.

00:20:22:05 - 00:20:46:02
Kevin Eikenberry
So so we were talking about I'm skipping gumption, everyone. Even though I love gumption. I want to talk about intuition. You told me before we started, it was your favorite of the five. And. And I told you that in reading that it was that came through to me that it was true. And I want to get at this idea of hearing our intuition.

00:20:46:06 - 00:21:09:14
Kevin Eikenberry
And I think all of us hear that voice. I don't know that we always all, listen to it, acknowledge it. But there's one time in particular that you're talking about here that I think often we try. We try not to. And that's around strategy, right? We have this whole thing around strategy about what it is. And my last guest, we were talking about the my last live guest.

00:21:09:14 - 00:21:37:13
Kevin Eikenberry
We were talking about that a little bit, and, and like, this is what that is, and there's all this data and there's all that stuff, and we probably don't think there's room for space for need for intuition. And yet you say the opposite. So like, how do we balance intuition with strategy. How do we deal with the tension between the two of those, or what might be intense and tension between the two of us?

00:21:37:15 - 00:22:01:07
Claire Brumby
Yeah, and absolutely we we might we might not face tension. But I think the, the thing that I'm really wanting to advocate and bring to the table is to allow intuition to have a voice with all of our decisions, because then once we allow it in with the smaller stakes. So in my book, I talk about, I'm not saying, you know, when you've got a 2 million pound budget and you've got to make a decision on one thing, go with your intuition.

00:22:01:07 - 00:22:41:10
Claire Brumby
I'm saying test it on the smaller things first, because when we allow our intuitive voice to come to the party with all of our decisions, we'll see other things will we'll have a different vision to what could possibly be missed by strategy alone. Because if we don't allow this full holistic decision making process, then we could be missing a trick because our intuition is being, again, you know, within the same way that charisma and confidence have been mislabeled throughout the decades, intuition has been mislabeled as a bit of Woowoo is a bit of like, you know, we don't talk about it, and certainly I didn't talk about a lot of it.

00:22:41:10 - 00:23:05:03
Claire Brumby
I'm I'm very intuitive, very intuitive, and I kind of like it. I don't know if it was a thing that I felt or it was something that actually was true. I'm not really sure. I haven't really computed that, but for a lot of years, I felt like I couldn't speak about the fact that I leaned into my intuition, and sometimes I went against it because it wasn't the thing to do.

00:23:05:03 - 00:23:30:20
Claire Brumby
It didn't fit the model of leadership. You know, we don't bring intuition and to go against it. And boy, did it bite me when I did go against it. And I share parts of that in the book. And so but now is more and more proven that you know, your gut is your second brain and it's not woowoo and it's not just like, oh, I've just got a feeling it's all your collected data, you know, it is it's it's all things that you sense and that you've picked up throughout your life.

00:23:30:20 - 00:23:37:02
Claire Brumby
And it's stored, you know, you do remember. And so it's like you're.

00:23:37:04 - 00:23:44:15
Kevin Eikenberry
It's kind of like your own large language model sitting in your stomach. Everything's in there right? I'm sorry I. Yes, have interrupted you.

00:23:44:21 - 00:24:06:19
Claire Brumby
No, no, no. And so to answer your question about bringing it in, it's like, well, it everybody will work different. Some might work with intuition first and then look to strategy to fill in the gaps. Some might go to strategy first with data and the figures and the spreadsheets and that and then look to the strategy. So say okay, so what what could I be missing here.

00:24:06:21 - 00:24:36:21
Claire Brumby
And then and then allow this voice to come through this intuitive voice to come through. And again, I showed in the book when I did my Cliftonstrengths finder, my top cliftonstrengths strategy. You know, I love strategy. I really do. But I just think when you combine that with intuition, it's rocket fuel. So bringing the two together is a competitive edge for a leader, for organizations and we just need to allow this intuitive piece to come through so much more.

00:24:36:23 - 00:25:04:09
Kevin Eikenberry
So admittedly, this conversation has been much more on the personal level for me as a leader, for you, as a leader, as a listener. And yet, our goal here is to think not just for about us as leaders, but to think about organizationally. So what what are what organizational steps might you recommend, Claire? If someone's listening and say, hey, I want, to help some of these ideas get clarified across our team, across our leaders.

00:25:04:14 - 00:25:12:07
Kevin Eikenberry
Or just like, how might we take some of these ideas to the organizational level?

00:25:12:09 - 00:25:37:03
Claire Brumby
So again, I think it's it's about what they're typically when I speak to organizations, they they'll they'll have a bottleneck at some place at some point with something. But it all starts with the human, the human leader. And so it's a case of diving into the human, you know, and taking them through the steps. Really, I think of where they need to be.

00:25:37:03 - 00:25:58:04
Claire Brumby
We know we've we've already established we need to look at the mindset as the starting point and then go through all. So I think it's a case of honestly, it's about stripping things back to basics. And that's why the magic framework is such a, I don't want to say simple to devalue it, but all I want to say is it's a real.

00:25:58:06 - 00:26:27:16
Claire Brumby
Easy framework, like I say, because whilst we're dealing with complex situations and complex humans and complex organizations, cultures, world issues, everything, bring it all back down to basics. And I think that's what's got lost along the way in the world of the old leadership paradigm, where we've got the control, outdated ones that are clearly not working in lots of ways, bring it all back down to basics, bring it all back down to basics.

00:26:27:18 - 00:26:34:02
Claire Brumby
Let's let's look at the humans. Let's look at the magic within the humans. And then how we do that.

00:26:34:03 - 00:26:46:11
Kevin Eikenberry
Excellent. So the only thing you knew for sure what you probably knew I was going to say, well, what does magic mean? But the question that you knew ahead of time I was going to ask you, is this, what are you reading these days? Clear.

00:26:46:13 - 00:27:09:15
Claire Brumby
So I'm in the middle of two. So I'm not a person who reads one book at a time? I've got 3 or 4 on the go, and I'm really enjoying the signs because Tara smart. And I'm also enjoying, beyond Belief. And I can't pronounce the author's name. But you happen to have the book as well, so, we can fill out here and show notes, but that's what happen.

00:27:09:17 - 00:27:30:06
Kevin Eikenberry
It's it's in this book. We'll have that in there as well as the sign as well as Claire's new book, Forget Normal, I Want Magic the Five Rules of Leadership. We'll have that in there. But where can people learn more? Clear. Where can they? Where do you want to point them? I'll hold the book. What do you want to point them working and learn more about your work, the book, etc..

00:27:30:08 - 00:27:52:05
Claire Brumby
So they can go on to Amazon for the book. It's also going to be launching, into the states and worldwide. I think the 20. Yeah. So it'll definitely be out. So yeah, definitely go on to the Kokomo page website and go to Amazon. Waterstones all sorts of there's if you just pop into Google, I'm sure it will do its magic, no pun intended.

00:27:52:13 - 00:27:57:18
Claire Brumby
It will direct you to where to go. You can also go on my website, which is Clabber, and become.

00:27:57:20 - 00:28:15:00
Kevin Eikenberry
Claire run me.com. We'll have all those links in the show notes everybody. So I have a question before I say goodbye to all of you and say goodbye to Claire. I have a question for all of you that I ask every week, and it's an important question, perhaps the most important question of our time together. And it's simply this.

00:28:15:02 - 00:28:37:18
Kevin Eikenberry
Now, what? Now that you've heard some of the insights, from the magic framework, now that you've gotten some ideas from Claire, if you're like me, you've taken some notes, either mental or physical. And my question to you is, what are you going to do? Because if you don't take some action, you might be inspired, you might be informed, you might have an insight.

00:28:37:21 - 00:28:55:05
Kevin Eikenberry
But until you take action, none of it's going to. Nothing's going to change. You're not going to pass. You're not going to get past your current normal unless you take some new action. And so there's one or more things that you heard today. And when you determine what those things are for you and then act on them, this will have been of great value.

00:28:55:05 - 00:29:04:22
Kevin Eikenberry
Good use of about 30 minutes of your time. So Claire, thank you so much for being here. It's a pleasure to have you. Thank you so much.

00:29:05:00 - 00:29:06:20
Claire Brumby
Thank you so much.

00:29:06:22 - 00:29:26:22
Kevin Eikenberry
And so, everybody, if you enjoyed this, you better be subscribe so you don't miss another episode. And if you found this useful and we're thinking as you were listening or watching, you know, I know someone that would really, really enjoy hearing from Claire. Then send this to them and get them to subscribe as well. Wherever you watch, you're listening to your podcast.

00:29:27:00 - 00:29:33:10
Kevin Eikenberry
Do that because we're on all those places, and we'll be back next week with another episode of the Remarkable Leadership Podcast.

Meet Claire

Claire's Story: Claire Brumby is the author of The Winning Mix and her new book, Forget Normal – I Want Magic: 5 Rules of Leadership. She is an internationally respected keynote speaker, award-winning entrepreneur, leadership coach and trainer who helps organisations and ambitious leaders unlock confidence, clarity, and high performance in a rapidly changing world. Claire founded a healthy snacking FMCG brand and grew it from a kitchen-table idea into a multi-award-winning brand, later pitching on BBC Dragons’ Den. Claire is the creator of the MAGIC Framework™ (Mindset, Awakening, Gumption, Intuition and Charisma) – a modern leadership model designed to move beyond outdated, control-led ways of working and lead with courage, connection, and intuition alongside strategy. She is an ICF-trained leadership coach, NLP Practitioner and mentor.

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