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The Creative Curve with Allen Gannett – #108

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"Research shows us that creativity is not for a select few. 40% of the population has the same creative potential. So, who becomes the next big tech genius, author, producer…? Allen Gannett, author of The Creative Curve: How To Develop the Right Idea, At the Right Time, shares the truth about creative success. Allen explains the mechanics of what he calls the “the creative curve” – the point of optimal tension between what is familiar and what is new. Creative people don’t just consume content, they are deliberate. As a bonus, Allen shares some tips if you find yourself on The Wheel of Fortune."

Research shows us that creativity is not for a select few. 40% of the population has the same creative potential. So, who becomes the next big tech genius, author, producer…? Allen Gannett, author of The Creative Curve: How To Develop the Right Idea, At the Right Time, shares the truth about creative success. Allen explains the mechanics of what he calls the “the creative curve” – the point of optimal tension between what is familiar and what is new. Creative people don’t just consume content, they are deliberate.
As a bonus, Allen shares some tips if you find yourself on The Wheel of Fortune.

In this episode, discusses:

  • The science around creativity.
  • Ways you can apply the “creative curve” both personally and to your team.

The ideas that tend to take off are ideas that have the right combination of familiarity and novelty.

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