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The Fascinating Leader with Sally Hogshead – #15

Why are some brands and people more captivating and memorable than others? In a distracted, overcrowded world, how do some leaders break through the noise to influence behavior, beliefs, and buying decisions? In today’s episode of The Remarkable Leadership podcast, I'm joined by world-class branding expert, researcher, and bestselling author, of "Fascinate: Your 7 Triggers to Persuasion and Captivation," Sally Hogshead, as we explore the "Fascination Advantage," and its application in entrepreneurship and leadership. If you've ever wondered how the world sees YOU, you won't want to miss this exciting episode, as we learn how measuring our fascination factors can help us become better leaders.

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Why are some brands and people more captivating and memorable than others? In a distracted, overcrowded world, how do some leaders break through the noise to influence behavior, beliefs, and buying decisions? In today’s episode of The Remarkable Leadership podcast, I'm joined by world-class branding expert, researcher, and bestselling author, of "Fascinate: Your 7 Triggers to Persuasion and Captivation," Sally Hogshead, as we explore the "Fascination Advantage," and its application in entrepreneurship and leadership. If you've ever wondered how the world sees YOU, you won't want to miss this exciting episode, as we learn how measuring our fascination factors can help us become better leaders.

What does it mean to be fascinating? And how can it benefit your relationships and your role as a leader? In today’s episode, I explore what it means to be fascinating, with branding expert and researcher, and bestselling author, Sally Hogshead. Creator of the Fascination Personality assessment, the world’s first personality assessment that measures how the world sees YOU, Sally brings fascinating insight into the science of fascination, its role in communication, and the impact it can have on entire organizations. This is one episode you won’t want to miss!

Listen to the Audio

In this episode, you’ll discover:

  • The “Fascination Advantage,” and how it applies to leadership.
  • Specific differences among gender in communication styles and how it applies in the workplace and among teams.
  • How teams can avoid becoming “brittle and lopsided,” and instead continually produce high performers that add value to the organization.

“You will never rise to your greatest potential by being all things to all people.”
– Sally Hogshead

Remarkable Dialogue

Ask yourself: What makes you different? (Hint: It’s what makes YOU fascinating!)
Leave your answer in the comments below.

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