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Rethinking Competitive Advantage with Ram Charan



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We are firmly planted in the digital age. As such, the rules of competition are vastly different from just 20 years ago. Ram Charan joins Kevin to talk about the “new” rules of competition. He also encourages us to ask ourselves each morning how we can use our day and how we can make the people around us more successful. This episode was recorded during Virtual LeaderCon 2021.

Key Points

  • Ram discusses changes in the digital world.
  • He runs through the rules of competition.
    1. A personalized consumer experience is key to exponential growth.
    2. Algorithms and data are essential weapons.
    3. A company does not compete. Its ecosystem does.
    4. Moneymaking is geared for huge cash generation, not earnings per share, and the new law of increasing returns.
    5. People, culture, and work design for a social engine that drives innovation and execution personalized for each customer.
    6. Leaders continuously learn, imagine, and break through obstacles to create the change that other companies must contend with.
  • Advice for managers at any level.

Meet Ram

Ram Charan
  • Name: Ram Charan
  • His Story: Author Rethinking Competitive Advantage: New Rules for Success in the Digital Age in addition to more than 30 books. In his work with companies around the world, he is known for cutting through the complexity of running a business in today’s fast changing environment to uncover the core business problem.
  • Worth Mentioning: Professor Charan has coached more than a dozen leaders who went on to become CEOs. He reaches many more up and coming business leaders through in-house executive education programs. His energetic, interactive teaching style has won him several awards, including the Bell Ringer award at GE’s famous Crotonville Institute and best teacher award at Northwestern.
    Ram was elected a Distinguished Fellow of the National Academy of Human Resources and was named one of the most influential people in corporate governance and the board room by Directorship magazine. He has served on the Blue Ribbon Commission on Corporate Governance and serves or has served on a dozen boards in the US, Brazil, China, India, Canada, and Dubai.


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Quote Image: You make a difference. Figure out your God-given gift and find the corridor where you can deploy it. Hone it. Practice it. Said by Ram Charan

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